I just finished watching ‘Objectified‘, a film by Gary Hustwit. Its a documentary which takes us through the various facets of design; the conception, the sustainability and the innovation. Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, who is currently working on the final film: ‘Urbanized’.

Watching it made me realize some things about design. About how design is everywhere and how good design is invisible. Whenever an individual designs he/she brings to it their own being. I know i am not happy when i am doing something eventhough it looks okay. I always tend to get my geeky nature involved into things i create like those quizzes.

“At the end of the day, when you are looking around the objects in your house and you are deciding ‘what here really has value to me. They are going to be the things that have some meaning in your life.
The Hurricane is coming, you have 20 minutes to get your stuff and go. You are not going to be saying. “Well that got an amazing writeup on the design blog”. You will pick the most meaningful objects to you because those are the true objects that truly reflect the true story of who you are and what your personal narrative is, the story that you are telling to yourself and no one else. Coz thats the only audience that matters.”

Thanks to Citruz for the recommend.

Author: inosaint

designer. data viz aficionado. evil genius. product designer at gojek.

7 thoughts on “Objectified”

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