Scratching your own Itches


“So if you want to start a startup and don’t know yet what you’re going to do, I’d encourage you to focus initially on organic ideas. What’s missing or broken in your daily life? Sometimes if you just ask that question you’ll get immediate answers. It must have seemed obviously broken to Bill Gates that you could only program the Altair in machine language.”

 -Paul Graham in  Organic Startups

Last Night, Faris came up to me with an idea. “Why not make a timetable for our dinner eatouts for the coming week?”. We always end up wondering where to go and after some confusion settle upon a place. I realized that this was a brilliant idea. So we set about making a Excel file and placed it in our Dropbox. I mean thats a good start to scratch our itch.

There’s a lot of truth in what Paul Graham says. You would find the highest motivation only to repair something broken in your day to day life. That’s what i have kept in mind these past few months whenever i thought of building something. Why would i be passionate about building something for someone else? You wouldn’t be.

Everyone has an itch that needs scratching. You only need to find it. Think for a while. Think simple. I am not telling you that you could come up with something that could bring world peace but maybe..just maybe you can find an itch and a solution for that itch.

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Author: inosaint

designer. data viz aficionado. evil genius. senior product designer at @practo

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