Being Social

Pair is the latest app/social network that is creating a buzz in the west and most people would be wondering why anyone didnt think of it first ?  Actually they have but none have been successful.

A social network targeted at couples and especially at those maintaining a long distance relationship is quite a well thought fork to the idea of social. The Y Combinator backing they have is also giving them the essential technology press so that they will need to sell an idea that has been thought of before but never well executed enough to survive.

Pair also has some unique features like the “thumbkiss” which will surely be the next “poke”. Monetizing this app also would be simple and easy.

However i wrote this post not to share this app with you but because i was pondering on the unique negative scenarios that this app would produce  if it became the next big thing.

  1. An app can be installed only once in a phone, therefore would this reduce cheating ?
  2. Could this app actually help people cheat ?
  3. In case of a breakup, would an option of deleting the app signify an end to the relationship ?
  4. How about a new relationship ? would that mean that you would have an option to start using Pair from scratch ?

Also you should have noticed by now that the idea of social is shifting from the “have more friends”(Facebook) to “share with close friends”(Path) and the emphasis being on your “friends” being a very close knit group. This is the future of Social networking. Privacy concerns are the reason for this shift and come on, you wouldn’t really want to share many of the parts of your life with your entire network. That is why when i realized that, i stopped updating this blog in a diary like manner and its become more of a article like blog. Because you never know who’s watching.

Scratching your own Itches

“So if you want to start a startup and don’t know yet what you’re going to do, I’d encourage you to focus initially on organic ideas. What’s missing or broken in your daily life? Sometimes if you just ask that question you’ll get immediate answers. It must have seemed obviously broken to Bill Gates that you could only program the Altair in machine language.”

 -Paul Graham in  Organic Startups

Last Night, Faris came up to me with an idea. “Why not make a timetable for our dinner eatouts for the coming week?”. We always end up wondering where to go and after some confusion settle upon a place. I realized that this was a brilliant idea. So we set about making a Excel file and placed it in our Dropbox. I mean thats a good start to scratch our itch.

There’s a lot of truth in what Paul Graham says. You would find the highest motivation only to repair something broken in your day to day life. That’s what i have kept in mind these past few months whenever i thought of building something. Why would i be passionate about building something for someone else? You wouldn’t be.

Everyone has an itch that needs scratching. You only need to find it. Think for a while. Think simple. I am not telling you that you could come up with something that could bring world peace but maybe..just maybe you can find an itch and a solution for that itch.