“Storytelling is joke telling. It’s knowing your punchline, your ending. Knowing that everything you’re saying from the first sentence to the last is leading to a singular goal and ideally confirming some truth that deepens our understanding of who we are as human beings.” – Andrew Stanton
As Andrew Stanton puts it in his TED talk, ‘Make me care’ is the greatest story commandment. Stories, they say, give life, context, and order to facts [DMI]. Well written stories make you believe in things you might never have dreamed about. Or sometimes fool you into believing unproven ideas. Still stories and most recently videos as storytelling devices are respected the world around.
As student designers, we are often told to be storytellers. Most often this defaults into asking us to make movies. Strangely though, we are not really taught or asked to learn about the nuances of great storytelling apart from a ‘Narratives’ elective. Nor about directing, nor is the emphasis during a module ever on way you tell the story but more on the process that you follow. But time and again, I’ve begun to see that for a layman(anyone other than you/your team), what work you’ve done or what you learnt in the process does not mean shit if you do not have a fancy video(or 2) to showcase at the end of your project. Its sad that they don’t realize that not everyone is endowed with a gift of storytelling leaving most of us wondering; what was wrong with our work? Was it really that bad to not even get a meagre applause or audience? This normally leads to anguish and then possibly an attempt to ape. Most though will not be able to successfully walk this path as making films may not be everyone’s talent. There is the technical know how and equipments required to worry about after all? Asking everyone to follow a similar path therefore is fraught with problems.
I know videos are a good way of making people understand complex concepts but they seem to be used more often as a smokescreen to prevent people from seeing through the barely there project. Videos should just be a one of the ways of communicating the design concept. The concept itself should be tested and discussed about while the effort to communicate it lauded but not given centre stage.
For me this new trend is scary because if videos are what ‘they’ are looking for, shouldn’t we primarily graduate as film makers then?